March 09, 2011

Charity Builds on Successful Racing4Research Program at Miami-Homestead

(Homestead, FL) -- It's a magical moment when you see a child's eyes light up with excitement in a moment of wonder. It's even more special when that moment is shared with a child that is battling a serious illness. That moment is a brief respite from a world filled with doctors, tests, and the desire to just be a "normal kid."

At Homestead-Miami Speedway this past weekend, the Children's Tumor Foundation hosted a number of families with children living with neurofibromatosis (NF) as the latest of Racing4Research's fundraising efforts. It was the kick-off weekend of a full-season program with 2009 and 2010 Grand-Am champions Compass360 Racing, and by all accounts it was a tremendous success.

January 21, 2011

At the Canadian Motorsports Expo today, Canadian Touring Car president John Bondar announced the launch of a new website for the series, designed by Toronto-based branding agency Compass360. As part of a comprehensive overhaul of the CTCC corporate identity in partnership with Baker Vandertuin, also of Toronto, the website forms the cornerstone of a communications program "designed to help us create broader awareness and ultimately grow the series," said Bondar.

December 06, 2010

Honda CR-Z Hybrid Finishes Second at Thunderhill
(courtesy Honda Racing HPD)

A valiant, come-from-behind effort from Honda Performance Development (HPD) came up just short at the 25 Hours of Thunderhill, as HPD's hybrid Honda CR-Z racer recovered from a near 10-lap deficit to finish second in the Endurance 3 class in the 2010 edition of the National Auto Sport Association's (NASA) season-ending event.

Driving the #19 CR-Z for the final three hours, Lawson Aschenbach (who, along with Compass360 Racing co-driver David Thilenius, claimed the Continental Tire Challenge Driver's Championship, and giving Honda its second straight Grand-Am Manufacturer's title) moved onto the lead lap during the final hour, and closed to within 1 minute, 10 seconds of the winning Mazdacage.net Mazda Miata at the checkers, the closest finish among the half-dozen classes competing in this year's 25 Hours. The two E3 competitors finished 8th and 9th overall in the 72-car field, ahead of many faster-category entries.

November 15, 2010

Toronto, Canada -- Compass360 Racing and Team Principal Karl Thomson received the Wayne Kelly award at the Canadian Automobile Sports Club's annual gala on Saturday night. The award is presented to drivers and teams who bring honour and prestige to Canadian motorsports through their racing activities in other countries.

October 11, 2010

C360R Team Principals Ray Lee, Karl Thomson, a number of our crew members, and (of course) our championship drivers spent the weekend in Charlotte, North Carolina. We were there for Grand-Am's year-end gala at the NASCAR Hall of Fame, a really amazing facility that also houses some of NASCAR's corporate offices. Our #74 Honda Civic was on prominently featured outisde the building, which is pretty notable as it's the first time a sports car has been on display there.

May 14, 2010

Joey Selmants of the Pursuit of Speed blog took some time to chat with Compass360 Racing's Lawson Aschenbach. You can read the interview here.

March 01, 2010

Toronto, Canada—Compass360 Racing’s #74 car was proudly featured in the Honda booth at the Canadian International Auto Show this season. This event, which is the third-largest auto show in North America, runs for a week and a half in Toronto.

The team’s car, which was nicely presented between an IZOD IRL car and a newly-released Crosstour, proved to be a draw throughout the show. It was the second time in the past few years that a Compass360 Racing car has been invited to attend, with two of the team’s Acura TSX’s being part of the DarkNights display in 2007.

September 09, 2009

C360R’s parent company, Compass360 Brand Communications, recently completed the design and development of a new website for one of our sponsors, Burry Signs.

Long-time supporters of our race team, Burry Signs offers comprehensive signage options to the clients, who include the Home Depot, McDonalds and many others. Their customer-focus and attention to detail has been appreciated by our team, who is featured in the “Vehicles” section of the new website. Thanks especially to Carmen, who often pulls a rabbit out of her hat for us when we need some last-minute decals!

January 14, 2009

Three of our team drivers will be in attendance at this weekend’s Canadian Motorsports Expo in Toronto. Team Principal Karl Thomson will be joined by Matt Pritiko and Travis Walker at the autograph session at 7:00pm Saturday night.

Thomson is also one of the expo’s guest speakers: he’s going to be talking about motorsports marketing, how sponsors can use the sport to connect with fans, engage their customers, and how a weekend at the track can be a great business-building opportunity.

Thomson’s talk will take place at the International Centre, at 6:00pm Friday January 16th.

More details are available at http://www.canadianmotorsportsexpo.com.